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        Freer Property and Finance

                        Save time, money and stress

Freer Property Buying

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To Buy the Right Property at the Right Price.......     Just because a property is new, near a city or CBD doesn't necessarily mean that you must pay a premium nor is it necessarily a 'dud' just because a property is older, or in a remote location. Some of the properties that are performing well now in Sydney for example are in the middle ring suburbs.  Next big uplift predictably will be Sydney's outer ring: Hornsby, Penrith, Campbelltown and Sutherland.

Around 25% of properties sold are not advertised to the public as some sellers require a quick sale or do not want the expense and inconvenience of going through a lengthy and anxious auction process. We are trained in negotiating price and are very experienced because we buy/sell frequently

Vendors often prefer dealing directly with companies/ BUYERS AGENTS such as Freer Property and Finance (FPF) because they know that we represent serious qualified buyers who can make a quick decision when presented with  the right opportunity.

To find the Right balance of cash flow and capital growth -  All properties tend to fall into one category or the other so it is important to understand this 'trade-off' in optimising a match for our investor clients.

There is also the opportunity to 'manufacture' capital growth through cost-effective renovation with the right established property however 'off-plan' purchases can occasionally also work well where careful due diligence is applied to developers and locations.

Talk to us about paying WHOLESALE rather than retail prices

In order to correctly evaluate a potential  'CASHFLOW POSITIVE' property one needs to base valuations on the realistic, long term reliable  cashflow- not the type of cashflow that would come to a stop the moment a mine/ local industry closes down or slows. 

Property investors generally profit the most by purchasing the right property rather than trying to become developers. Buying the right property carries far less risk and typically generates a higher capital return. We have been recommending the purchase of a property in an area with a FASTER GROWING POPULATION and NEW INFRASTRUCTURE, such as a one or two-bedroom apartment in inner Brisbane or 3BR house in Sydney or Melbourne growth corridors. Properties in these centres tend to have better capital growth outcomes over time than say property in smaller centres or mining towns with more volatile returns. 

To Buy in the Right Cycle with the Right Timing. With ongoing weakness in the Australian economy and a slowing Chinese economy impacting on our mining industry, any cash rate increases are likely to be postponed. We are currently enjoying historically low interest rates. 

What is the Right Price?

I think the following raises some excellent points about Buying a bargain property I've included a few of the highlights for you to get the gist of the article:

Actively pursuing bargains can have catastrophic consequences if you're not aware of the pitfalls. I actually recommend investors avoid buying under market value. Sounds crazy? Hear me out....


Buying at a discount - Buying at a discount is buying a property for less than the original asking price. This is nothing special; it happens a lot. The discount is the difference between the original asking price and the eventual sale price.

Real estate agents routinely add an extra amount to the expected sale price. This is so buyers like us can feel better about ourselves after successfully haggling the seller down to the price they were going to sell at anyway.

Buying a bargain - It is possible to pay more than the asking price and still get a bargain. For example, the seller may not know the potential a property really has. A bargain is really quite subjective. It all comes down to opinion. One buyer's bargain is another buyer's barn.

Buying under market value - Buying a property under market value is buying a property for a price that is less than the recent market valuation that a professional valuer has placed on the property. This is the strategy most investors want to succeed at. Before a property has been sold, we actually don't know its market value; we can only estimate it. But on the day it sells, the market value is precisely the price it sold for. So, technically, it is impossible to buy under market value. What we mean when we say 'under market value is that the sale price is less than what the property should have sold for in someone's opinion.

When acting as a buyers agent, we only get paid on results (other than a nominal engagement fee). Our fee is usually based on either a flat fee or a percentage of the asking price of the property.   

NO request is TOO BIG or too small eg.  sourcing investments from $170k to DEVELOPMENT SITES of $700m. We're OFF-MARKET SITES SPECIALISTS.

If there is a match with one of our vendors' (listed) properties no fee will be charged.




Our commitment is to sourcing the right property at the right price and then assisting with sourcing related services, such as finance, legals, accountancy and management, if required.

$550.00 engagement fee is all you pay until satisfied and selected property is purchased.

Engagement Fee



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What are your property purchase preferences?

Before sourcing suitable properties, it is essential that we understand what is important to you when investing in property/selecting a development site  or purchasing a home, as we have access to properties and individual projects across a diverse range of product type and geographic location, to meet varying buyer's needs....

1. Off-plan or Completed ? ie. do you want to lock in the pre-release price by buying early off-plan, or if investing, are you looking for immediate tax benefits buying completed or established property (eg. buying off-plan in the Brisbane market 3-6mths off completion makes sense with the cyclical upswing expected to continue ,  or in Melbourne/Sydney markets where stamp duty savings may apply for off-plan purchases ).
2. New or 'Established'/Second Hand? ie. there are greater tax benefits for new property in the form of  'depreciation' but renovations can add value (eg renovation of older residential property). Considerable value can be added ('manufactured' capital growth) via renovation, but this needs to be done professionally and cost- effectively. Profit sharing with a builder/developer is another option but comes with more risk.
3. Yield or Capital growth?  Are you 'yield focused' or are you prepared to forego yield (income) to maximise capital growth? The two can go together but generally this is a trade-off situation with properties falling into one category or the other. eg. urban  centres with new infrastructure and employment hubs. Add a 2BR granny flat (for $80k installed) and increase yield substantially. Properties approved for the National Rental Affordability Scheme (NRAS) may suit investors sacrificing 20% of market rent for approx $10kpa tax free
4. Upswing phase or Countercyclical buying? eg. Brisbane is experiencing solid momentum again after many years of consolidation and undersupply or do you prefer buying 'off-plan' in Perth or Adelaide - coming off the bottom of the housing cycle? Sydney values are peaking after 2 years of strong growth (especially suburbs favoured by Chinese investors ). Economic vibrancy in Qld is now being restored with mineral export volumes increasing due to improved capacity, massive infrastructure spending and resilient overseas demand from India and China.
5. Close to home or Interstate/Overseas? Are you prepared to invest in a remote destination with appropriate due diligence conducted ie. Stick with the familiar, or are you prepared to make an investment decision based on fundamentals alone. Is geographic diversification part of your investment strategy? eg. we can assist with lodging NZ tax return for Australian or New Zealand investment or setting up a Limited Liability Company (LLC) for US investment.  On-site or local property management is recommended in any case. NB. Additional due diligence required here as there are many locations on our NO GO list.

6. Commercial unit, Resort , Apartment, Townhouse or House (in order of decreasing yield and ease of leasing/maintenance) . eg. Commercial property is generally higher yielding than a (town)house. Inner ring apartments are now appreciating as fast as houses and are easier to rent ...with better tax outcomes.

7. Investing as an Individual or in a Trust /Company structure ie. differing tax benefits eg. we have properties approved for investing via a Self Managed Super Fund and can assist with this process.

Once we understand your preferences, we are able to refine your strategy and email you our due diligence for a particular region. You are welcome review 'example properties' accessed via the last tab, and to reply with your preferences, for analysis at no cost or obligation.


We look forward to better understanding your requirements so that we can be of greater assistance once you subscribe to this site. See subscription box below for free subscription


Kind Regards,

Graeme Freer  

Principal and Licensee

Freer Enterprise Pty Ltd t/as Freer Property and Finance -  Licensed Real Estate Agent and Buyers Agent


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Do you have friends or contacts that may be looking to use our services to save time money and stress with their next purchase or sale? It costs nothing to talk and real estate mistakes can be costly